The Power of Soundscapes
How sound marketing enhances your brand
By Veronica Perazzolo | 2022-07-11 10:00:00
Music has the power to influence people's moods and behaviours, and it's no secret that it is used in marketing as a tool that significantly influences consumers' outlooks and makes the shopping experience more engaging.
But how can music be considered a key variable in influencing your brand's revenue streams? What is the real secret?
This article aims to shed light on what is meant by 'background music' and the significance of music as a tool to enhance your brand.
Music has always played a key role in business. Especially in recent years, 'sensory marketing' has gained increasing ground. ‘Sound marketing' is now a dominant factor in most online and offline commercial initiatives.
Several studies have confirmed that the right music choice can bring out specific moods, influence consumer behaviour, and stir certain emotions.
Music played in shops can influence a customer's perception of the time they spend in a store, what they buy, and how much they spend. It is, therefore, undeniable that music is one of the most powerful sensory stimuli a consumer can experience from the moment they cross the threshold of a retail outlet.
Music can either be your worst enemy or best friend when it comes to building a strong marketing foundation for the company. It's true that certain songs have been proven time and again as being able to influence consumers' moods, which then influences their behaviour.
Your customers are increasingly demanding and pay increasing amounts of attention to the music they are listening to. That is why it is important that your choice of music enhances your brand in the right way.
How can you do this?
Identify your values!
What comes to mind when you think of your brand? Try to identify it with five adjectives. Here are a few examples: Energetic, exclusive, trendy, youthful, luxury, etc.
One of the most powerful tools a company can use to enhance their brand is through music. As sound marketing becomes increasingly popular, it's easy for businesses who may have been hesitant about embracing this trend now have no excuse not to do so because they're already being flooded with loud noises all day long!
Soundboards are now used for most online and offline commercial initiatives to enhance their brand identity through music's powerful effect on emotions like happiness or relaxation.
Rehegoo has developed a simple system that will help you to identify your core values by combining moods with ready-to play playlists to implement a music strategy that works for every occasion. Each selected mood or playlist fits your brand’s personality to always create the ideal atmosphere.
Our goal is to develop a sound fabric that becomes the beating heart of your brand. Our music tells the story of your company and engages your customers by bringing out the unique identity of each brand.
Our music has a human touch
Our music is hand-selected by our experts. We know that the right music can make all the difference in creating the perfect atmosphere for your business. Whether you're looking for background music for your store or restaurant, or you want to create a unique playlist for your next event, our creators can help.
Our music is specially curated to appeal to every mood and every playlist, so you can be sure you're creating the perfect atmosphere for your clients. Each music selection has been analysed in every detail by professionals.
The power of audio marketing at the click of a mouse
In-store audio marketing uses captivating music, sounds, and riffs to shape customers’ experiences and feelings while they are on-site, so they will fondly remember their time spent at your business and be incentivised to return. Through audio, you set the pace that drives the consumer's visit while also delivering the style that matches the values of your business.
The team at Rehegoo carefully selects music that will create the perfect atmosphere for your business, whether you're looking for background music for your office or relaxing music for your coffee shop. Our team is here to help you pick the right music that creates the perfect connection between your brand identity and your customers. Remember that music contributes to making the first impression and we know how to make your customers feel like they are in the right place.
Create the right soundscape to enhance your brand identity
Music has always had great power: it arouses emotions and fortifies memories. Creating the right sound environment is essential to convey the true nature of your business, highlighting the qualities that make it special. Rehegoo's goal is to leave you free to weave the right soundtrack for your brand, without having to worry about the bureaucracy involved in using music.
We believe that music is a fundamental ingredient in any business, and we are committed to making it easy for you to use music to create the atmosphere you want for your customers. Our music service provides a hassle-free solution for business owners who want to use background music to enhance their brand. Rehegoo music allows you to create an unforgettable experience for your customers that will leave them coming back for more.
So what are you waiting for? Start building the perfect soundtrack for your business today!
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