The ultimate soundtrack for your fitness business

Imagine your gym or fitness centre without any music - dull and demoralising for your customers, right? Now imagine your fitness space with a bespoke, curated playlist that drives your space and customers - your audience will feel motivated and more connected to your brand. 

No gym or fitness space is complete without the right music playing around the place, creating an atmospheric environment for the fitness fanatics within it. Fitness and music go hand in hand - when we think of workouts, music is a huge aspect. Think of group fitness classes, they tend to have exercises that coincide with the music.

Recent studies have discovered that there is a subconscious effect of music, making exercise and music a good pair. We have developed a knowledge of this subconscious effect and have used it to help businesses in the fitness industry create optimal playlists for their spaces and workouts. 

As humans, we pay attention to several aspects of music, which reflects how we consciously and logically digest information, also referred to as the high attention pathway.

Dopamine, a neurotransmitter linked to happiness and reward, is released by the brain when you hear your favourite music from your favourite artists, according to research from the past. Some scientists think that music may be used to improve cognition in subconscious minds.

Very few things stimulate the brain the way music does. When listening to music, the parts of the brain involved in emotion are not only activated but also synchronised. Several memory areas as well as the motor systems are also activated by music.

Since the brain has the power to process information consciously, this means music holds the ability to influence how we think and can unconsciously improve all of the brain's cognitive processes. Thoughts, feelings, and most things we associate with the brain are driven by the music we listen to.

Other benefits caused by music stimulating the brain range from reducing anxiety and pain to improving sleep and memory, focus and motivation.

A Harvard study found that 69% of survey participants who regularly attend musical performances described their brain health as "excellent" or "very good," as opposed to 52% of participants who never attended.

As a result of music's ability to activate the area of the brain that regulates movement, repetitive actions are carried out by your body more efficiently. Your heart rate, metabolism, and energy efficiency all rise as a result of this synchronisation, which eases both physical and emotional stress and lowers blood pressure.

According to experts, music serves as a distraction from negative feelings like pain and stress, so you’ll be less likely to feel stress or pain when pumping some iron or working out in the gym. Those who don’t listen to music may feel the intensity of their workout more, feeling the likes of fatigue and pain more. Listening to music can also:

• Elevate your mood
• Increase endurance
• Maintain your pace and rhythm
• Train harder
• Reduce stress

Together and individually, these benefits help us get much fitter when working out.

No matter what fitness industry your business falls under and what you provide, there’s no doubt that you can benefit from music. The great thing about music is that it can be used in a myriad of industries - if not all. Various spaces can be intended for customers to achieve different fitness goals, all of which can be driven by music.

Gyms all over the world play music to amp up their customers, however, many gyms and industries are unaware of the legal repercussions of playing music from their personal streaming plans on their premises. Violating copyright laws can result in hefty fines - so a business-curated music package from us at Rehegoo is a wise option.

From a recent survey, 68% of respondents admitted that “music helps motivate them to work out when they are tempted to skip it.” Gym owners need to take this information in and ensure their space is playing the ultimate workout playlist for their members. 

Music is motivation - and motivation is the key to personal training. Most people who require personal training are inexperienced and lack motivation, and require music to get them going. Professional fitness instructors and freelance instructors should make music a priority.

From uplifting warm-up music that gets your clients in the right mentality to the intense and famous Rocky soundtrack that keeps us motivated during a strenuous training session, music is key to all aspects of personal training.

If your swimming centre doesn’t have music, you’re missing out big time. Whether it's a bespoke mellow music playlist to help pool users unwind in the spa pool or groovy music for a water aerobics class, music should be played throughout.

Experts have revealed that your cardiovascular system responds to the beat of the song when swimming, which can lead to A higher stroke rate and better balance and rhythm.