Music has a powerful impact on our emotions, and it can play an important role in promoting health and beauty in various settings.
Rehegoo curates playlists to match the aesthetic and vibe of the space, using soothing, calming, and uplifting sounds to create a tranquil atmosphere. Our music is also created with the intention of improving the overall well-being of clients and customers, as we use research-based methods to create music that has a positive effect on mental health, such as reducing anxiety and increasing happiness.
say that listening to music improved their hair salon experience.
say they were more likely to return to the same salon that plays music.
reported positive outcomes for patients who received music therapy.
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The benefits of playing music in a beauty Salon
- Relaxation: Music has been proven to have a calming effect on people. Playing soft, soothing music can help create a relaxing atmosphere in the salon, which can help customers feel more at ease during their appointments.
- Improved Mood: Music has the ability to improve people's moods. Playing upbeat, cheerful music can help create a positive atmosphere in the salon, which can help boost customers' mood and energy levels.
- Distraction: Beauty treatments such as waxing, threading, or facials can be uncomfortable or painful for some customers. Playing music can help distract customers from any discomfort they may be feeling during their treatments.
- Increased Productivity: Music can also help improve productivity levels. Staff who are working in a relaxed, pleasant environment are more likely to be productive and provide a better customer experience.
- Brand Identity: The music played in a salon can also help create a unique brand identity. Playing music that matches the salon's style and vibe can help create a memorable experience for customers and help differentiate the salon from its competitors.
Music Can Be Relaxing
Listening to soothing music can help reduce stress, anxiety, and promote feelings of relaxation. This is because music has the power to affect the autonomic nervous system, which regulates bodily functions such as heart rate, blood pressure, and digestion. Slow, calming music can slow down the heart rate and breathing, which can create a feeling of calm and relaxation. Music can also release dopamine, a chemical in the brain that can produce feelings of pleasure and happiness. Therefore, listening to music can be an effective way to relax and unwind after a long day or to help calm nerves before a stressful event.
A study from the University of Nevada, Reno, explains: “Current findings indicate that music around 60 beats per minute can cause the brain to synchronise with the beat causing alpha brainwaves (frequencies from 8-14 hertz or cycles per second).” These brainwaves are present in relaxed people.
Similarly, Stanford University researchers have observed that “listening to music seems to be able to change brain functioning to the same extent as medication.”
Music Can Reduce Pain & Anxiety
In an article published by the British Journal of General Practice, writers Rosie Holden and John Holden point out: “A large number of studies have provided considerable evidence that music can decrease pain levels.”
It is thought that music may relieve pain by triggering the release of endorphins or distracting patients from their pain.
Holden and Holden asked patients with chronic pain why they listened to music. Among the reasons cited by the patients, anxiety relief was ranked as even more important than pain relief.
When trying to settle on the choice of music for your spa, it would be wise for you to resist simply deciding on leaving the same music playing in every single part of the building. That’s because different types of music can differ in the psychological responses they produce.
For example, while calm music in the treatment room can help to reassure the customer that they are in safe hands, you might want something slightly more uptempo at the checkout desk.
If ambient music plays here in particular, customers who would otherwise have been inclined to book further appointments with you could end up feeling nonchalant about doing so. Being strategic with where you play spa music can therefore assist you in spurring further sales.