Creating the perfect ambience for your hospitality business

The hospitality sector is far-reaching, covering hotels, restaurants, bars, and pubs, as well as a multitude of other organisations. Each setting is very different and will have differing needs.

This is something we understand well at Rehegoo, which is why our Music for Business offering is so popular.

Consisting of thousands of songs curated for different moods and atmospheres, our Music for Business programme can be tailored directly to your audience, creating a distinct customer experience that's perfect for you.

Hotels are a mainstay of the hospitality world, whether you're running a small boutique hotel or a fancy five-star resort. Like any other hospitality establishment, the type of music you play will depend on the clientele you have and the business you run.

Hotels used to have a bit of a reputation for playing elevator music in their lobbies, but its popularity has waned greatly over the decades. Instead of choosing a blanket form of music to play throughout your hotel, consider playing different genres and styles within individual areas as part of your audio strategy.

In your hotel restaurant or bar, you might want to consider some smooth jazz to allow your patrons to chill out at their own leisure. 

At Rehegoo, we're the number one producer of wellness music, and we even sponsored the Boutique Hotelier Personal Services Star Awards in 2019! This makes our fantastic music service a great choice if your hotel contains a spa!

Bars and pubs are the lifeblood of the British hospitality industry, with many different establishments available to suit certain types of clientele. They're places that people use to come and relax after a hard day at work or university, allowing people to socialise with their friends in a relaxed atmosphere. 

Of course, all bars and pubs are different, so you'll need to find the right music to play in your particular space. Whilst both spaces are gathering places for people to have a drink with their friends, they’re both very different entities.

Pubs tend to be more chilled-out affairs, often serving food and allowing families inside during the day. On the other hand, bars are more focused on drinking and are often open later, with children not allowed inside. Because of this, the type of music you play inside your drinking establishment will be different depending on whether it's a bar or a pub.

For a pub, you want to make the atmosphere feel more comfortable by playing slower music - if you choose to play music, it's better to play it quietly, as music being too loud is a top complaint for regular pub goers. Some pubs actually have a blanket ban on background music, although we wouldn't recommend going that far!

With a bar, you can get away with playing music slightly louder - they're often a cross between a nightclub and a pub, so it makes sense to have some form of music inside. Remember to choose brand-matched music based on your clientele - for example, if you run a rock bar, you need to play rock music!

If you're running a restaurant, you might also want to consider including background music to create a suitable ambiance.

Of course, the music you choose will depend on the type of eatery you're running. Studies have shown that music is very important for most restaurants, although it's not as popular in fast food joints. This may be due to the speedy nature in which food is consumed in these places, instead of traditional restaurants, in which the diners spend more time relaxing.

If you're running a restaurant based around food from a certain country or region, you might want to consider playing brand-matched music from that area. 

For example, if you're running an Indian restaurant, having Indian music playing in the background will make the eatery seem more genuine, creating an authentic atmosphere for your customers.

Again, you'll want to make sure the music you choose isn't played too loudly, as the statistics show that loud music in restaurants is one of the main complaints diners have.