An Italian brand, with a sort-of-Finnish name, and a Norwegian flag as its logo, from the very beginning Napapijri thrived on intersectionality: defying labels, transcending boxes, pursuing the unexpected journey into nature and creativity.

Every campaign, every item, is pieced together by a narrative that looks forward to what is coming next. Secure in the past, they proceed into the future with optimisim, looking forward to unlock new possibilities, new shapes and technologies.